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HoneyGravel Service Shop

Creative. Digital. Media. Strategy. 

I do the creative, the strategy, the digital builds, and the media buying myself. When a job needs more muscle, I bring in trusted specialists — you get agency-level quality without the extra layers

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Gain Traction

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Full Service Marketing Traction!

From Brand Consulting and Campaign Creation to Fractional CMO Services or Full Agency-Of-Record Horsepower, we tighten every bolt and polish every panel. Then, when it’s time to roll out—you can hit the streets with high-octane content that sticks.
At Honey Gravel, we don’t just tighten your marketing—we give it traction.

The Strongest Brands Focus on Traction

Aligning purpose, performance, and persistence to gain ground, win customers, and sustain growth that lasts.

We align strategy, creativity, and data into one powerful engine — designed to attract, engage, and convert.

HoneyGravel Media and Strategy

The right platforms to drive the audience straight into your funnel.

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  • Media plan development

  • Budget allocation & forecasting

  • Traditional media buying (radio, print, OOH)

  • Digital media buying (search, display, OTT/CTV, programmatic)

  • Audience targeting

  • Performance analysis & reporting

  • Creative + media integration (video, audio, graphics - TV/OTT, radio/podcast, print/OOH, etc.)

  • Campaign creation & deployment

HoneyGravel Digital Bar

The digital pathway that converts audience intent into leads

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  • Google PPC / Paid Search Management

  • SEO + Local SEO

  • Website optimization & landing pages

  • Conversion tracking & analytics setup

  • Retargeting & remarketing

  • Funnel creation (lead magnets, sequences, nurture flows)

  • Social media ad management 

HoneyGravel Creative Bar

Content that speaks to your audience's needs while revealing your solutions

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  • Branding & Identity (logo systems, visuals, voice)

  • Campaign Creative (concepts, ads, scripts)

  • Copywriting (web, social, email, ads)

  • Graphic Design (print, digital, collateral)

  • Photography & Video Creative Direction

  • Website Content & UX Copy

HoneyGravel Service Shop

Strategy.

I work directly with you to build the creative, digital, and media systems that give your brand traction. From messaging to execution, I’m hands-on with every part of the process so nothing slips and everything stays aligned.

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Whether your needs are narrow or wide, everything I deliver is built on a single principle: a customized strategy crafted specifically for your goals.

HoneyGravel PPC Package

Google PPC Package

$1,500 setup
$1,000/mo management
+ Client ad spend

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Includes:

  • Keyword research 

  • Ad writing

  • Landing page development

  • Conversion tracking

  • Call tracking

  • Monthly reporting

  • Monthly optimization

HoneyGravel SEO Package

Local SEO Package

$1,200 set up

$500-$750/mo

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Includes:

  • PPC + SEO + content + conversion tracking

  • Unified funnel + landing pages

  • Retargeting

  • Full analytics dashboard

  • Ongoing optimization + consulting

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HoneyGravel Full Growth Stack

Full Growth Stack 

$4,000 setup
$2,500/mo

Includes:

  • Google Business Profile optimization

  • Citation cleanup + NAP consistency

  • Schema markup 

  • SEO landing pages

  • Monthly blog posts 

  • Technical SEO updates

  • Monthly optimization​

  • Unified messaging across PPC, SEO, landing pages, and GBP

  • One coordinated funnel rather than scattered channels

  • Consistency in tracking, analytics, and measurement

  • A single strategist aligning everything

*Integration of PPC & SEO produces dramatically better ROI.

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Creative Services

HoneyGravel crafts content that makes brands unforgettable. From Logo & Branding Design to defining your Voice & Messaging, we shape creative that connects with your audience. Whether it’s a single piece of collateral or a full-scale campaign, you'll receive assets that are clear, compelling, and built to last.

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AGENCY OF RECORD &
Fractional Options

As your Agency of Record or fractional support team, HoneyGravel handles the Full Cycle of Marketing Execution: strategy, targeting, content creation, media buys, deployment, and analytics. Every step is designed to maximize reach and return, ensuring your brand gains traction where it matters most.

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Workshops & Focused Consultation

HoneyGravel consulting services give you clarity and direction. Through Brand & Tone development, the Marketing Matrix Workshop, or the Traction Audit, HoneyGravel helps you affirm your identity, connect with your audience, and establish a framework for consistent growth.

A Complete Branding & Marketing System Built for Performance.

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Welcome to HoneyGravel

We help businesses generate revenue through authentic messaging, strategic targeting, and creative advertising. Whether we’re building a campaign, a brand, or a full-scale marketing engine, our approach is the same: greater marketing traction for increased market share.

Full Service Marketing Traction!

From Brand Consulting and Campaign Creation to Fractional CMO Services or Full Agency-Of-Record Horsepower, we tighten every bolt and polish every panel. Then, when it’s time to roll out—you can hit the streets with high-octane content that sticks.
At Honey Gravel, we don’t just tighten your marketing—we give it traction.

Honey Gravel "Bumble Wolf"

Brand - Identity - Mission

Every successful campaign begins with clarity.

We collaborate with you to define your brand’s DNA — who you are, what you stand for, and how you create value. This becomes the anchor for all strategy, messaging, and creative execution.

Core Deliverables:

• Brand discovery and mission alignment
• Competitive and positioning analysis
• Messaging frameworks and tone development
• Brand guideline documentation

Honey Gravel "Bumble Frog"

Target Audience & Strategy

Strategy is the bridge between brand and audience.

Our team identifies where your audience lives, how they think, and what drives their decisions. Then we build the roadmap to reach them effectively across ideal platforms.

Core Deliverables:

• Audience research and persona development
• Channel mapping and budget allocation
• Media buying strategy and schedule
• Funnel alignment and conversion path mapping

Full Service Marketing Traction!

From Brand Consulting and Campaign Creation to Fractional CMO Services or Full Agency-Of-Record Horsepower, we tighten every bolt and polish every panel. Then, when it’s time to roll out—you can hit the streets with high-octane content that sticks.
At Honey Gravel, we don’t just tighten your marketing—we give it traction.

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Honey Gravel "Bumble Cat"

Content Creation

We transform insights into impact.

HoneyGravel produces content that reflects your brand voice and engages your audience — from concept through production and post.

Capabilities

• Campaign concept development
• Copywriting, design, and storyboarding
• Audio/video production for digital, social, and traditional media
• Branded content and storytelling assets

Honey Gravel "Bumble Bear"

Deployment & Analytics

We launch with purpose and measure with precision.

Every deployment is backed by clear objectives, performance tracking, and ongoing analysis to ensure every dollar and message delivers return.

Analytics Services:

• Multi-channel campaign deployment
• KPI clarity and conversion tracking
• Performance optimization and A/B testing
• Monthly reports with actionable insights

HoneyGravel Studios
HoneyGravel "Lakeside Milam"
HoneyGravel "Display Banner"
HoneyGravel "PRMI Ad Sets"
HoneyGravel "Alchemy Ad Sets"
HoneyGravel "Street Talk" Social Ad Sets
HoneyGravel Mind

HoneyGravel builds systems that move your business forward — purposefully, creatively, and profitably.”

Jay Ward, HoneyGravel
Honey Gravel "Creative Pantry"
HoneyGravel Bumble Spark

Creative that Grips

HoneyGravel handles the full creative process, from identity to execution, ensuring every message reflects who you are and resonates with who you serve.

HoneyGravel Jay Ward
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Honey Gravel "Strategy Heart"

strategy

Honey Gravel "Creative" Tools

creative

Honey Gravel "Media Buys and Negotiation"

MEDIA BUYING

Honey Gravel "Consultation Communication"

CONSULTING

Jay Ward, Elevate Conference 2024

The Honey Gravel Difference

Every relationship starts with listening. Every strategy starts with purpose.

Every success starts with clarity.

Whether it’s a 15-sec spot or a multi-platform campaign, our goal never changes: create work that captures attention, builds connection, and drives measurable action.

STRATEGY

  • Brand Strategy & Positioning – Define who you are and how you stand out with a clear, consistent identity that builds lasting recognition.

  • Marketing Strategy & Planning – Create a focused roadmap that aligns goals, budgets, and messaging for measurable, profitable growth.

  • Media Strategy & Channel Mapping – Identify the right platforms and placements to maximize impact, efficiency, and return on investment.

  • Audience Research & Targeting – Use data-driven insights to find, understand, and influence the customers most likely to engage and convert.

  • Campaign Strategy & Development – Engineer multi-platform campaigns that connect creativity with performance and drive tangible results.

  • Content Strategy – Plan purposeful, on-brand content that supports goals, resonates with audiences, and builds engagement.

  • Media Buying Strategy & Budget Optimization – Balance exposure, targeting, and spend with smart media planning that gets every dollar working harder.

CREATIVE

  • Branding & Style Guide – Define your visual and verbal identity for consistent, recognizable communication across every channel.

  • Copywriting – Craft messaging that captures attention, builds trust, and drives profitable action.

  • Web Design – Build high-performing, on-brand websites that look beautiful and convert effectively.

  • Social Media Marketing – Create strategy, visuals, and content that engage audiences and grow loyal communities.

  • TV & OTT Advertising – Produce cinematic video content designed for broadcast and streaming platforms with measurable impact.

  • Radio & Podcast Advertising – Develop memorable audio campaigns with professional writing, voice, and production.

  • Video & Audio Production – From studio shoots to field work, we produce content with purpose — polished storytelling that performs.

  • Radio Show Imaging – Create custom intros, promos, and sound design that capture personality and brand identity through every broadcast moment.

The Honey Gravel Difference

Every relationship starts with listening. Every strategy starts with purpose. Every success starts with clarity.

MEDIA BUYING

  • Social Media Advertising (Meta, Instagram, Pinterest, LinkedIn, etc.) – Deliver creative that converts on the platforms your customers live in—driving clicks, leads, and sales.

  • Digital Video & OTT (Streaming) – Target viewers with precision across streaming platforms and devices for measurable reach and engagement.

  • Traditional Advertising (TV, Radio) – Leverage trusted local and regional TV and radio to build familiarity, frequency, and fast recall.

  • Podcast Advertising – Align your message with voices audiences trust through smart placements in curated shows and networks.

  • Search & Retargeting – Capture active intent and stay top-of-mind with paid search and retargeting strategies that convert.

  • Performance Reporting & Optimization – Track results across every channel, refine strategy in real time, and maximize every advertising dollar.

CONSULTING

  • Marketing Matrix Workshop – A deep-dive, collaborative session exploring the five key components of a high-performing marketing system.

  • Traction Audit – Evaluate your current marketing systems, uncover gaps, and reveal where your brand gains—or loses—traction.

  • Strategic Alignment Consultation – Align your sales, marketing, and leadership goals to create a unified roadmap for consistent performance and growth.

Honey Gravel "Branding" Services

Branding & Style Guide

Define your visual and verbal identity for consistent, recognizable communication across every channel.

Honey Gravel "Creative Services"

Copywriting

Craft messaging that captures attention, builds trust, and drives profitable action.

Honey Gravel "Creative Services"

Web Design

Build high-performing, on-brand websites that look beautiful and convert effectively.

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